NY Times: Wine’s Pleasures: Are They All in Your Head?

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NY Times: Wine’s Pleasures: Are They All in Your Head?

Postby Christopher Schooley on Fri May 09, 2008 8:16 am

original title: ... and the context really matters

An article in the NYT Dining section this week (which I usually read at Popeye's - turns out I love that chicken from Popeye's).


We've spoken around this idea plenty.

The quote that popped out at me though...
"The mood and the food and the context really matters."
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Re: ... and the context really matters

Postby phaelon56 on Fri May 09, 2008 9:26 am

Thanks for the link - very interesting stuff.

I recently came across a wealth of related information backed up by fairly rigorous testing - and documented in a breezy style - all contained in a book entitled "Mindless Eating: Why We Eat More Than We Think".


They didn't do tests related to coffee but there were some context (set and setting) and brand perception tests that included wine labeling. Some of the other topics that are pertinent for those of us in the retail cafe end of the business included serving vessel size and shape, size of plates etc. These folks actually have a restaurant at a Midwestern University that serves dinner to the public a few nights each week but is designed as a lab to test consumer perception (among other things).

I'd love to see these folks do something with coffee research. The guy who wrote the book now works at Cornell. Kevin C... are you listening? :wink:
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