Movie: Black Gold

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Postby Sandy on Wed Jun 07, 2006 8:33 am

Is there any way for the rest of the world to see this film?
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Postby Brent on Wed Jun 07, 2006 1:54 pm

From what I understand the film is showing first at festivals around the world, then going to distribution.
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Postby bronwen on Thu Jun 08, 2006 5:31 pm

this is definitely a film for all of us coffee people to watch and respond to. please give the directors your thoughts on their site once you do see it. they are responsive and are willing to work on a good dialogue to help consumers understand the full picture.

imho, the film lacks in giving a complete picture and it is important to let them and consumers know this.

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Postby Sandy on Fri Jun 09, 2006 12:25 pm

Hey Bron,
I shot them an email last week and havn't heard back....do you know a contact person?
I jsut hit the "contact" option on the web page...I have no idea who it went to...
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Postby Reggie on Mon Jun 12, 2006 1:12 pm

Black Gold is currently playing in NY as part of the Human Rights Film festival at the Lincoln Center, and is slated for general distribution in the Fall. Great movie...
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Postby malachi on Mon Jun 12, 2006 8:48 pm

bronwen wrote:imho, the film lacks in giving a complete picture and it is important to let them and consumers know this.


understatement.
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Postby nick on Tue Jun 13, 2006 11:14 pm

malachi wrote:
bronwen wrote:imho, the film lacks in giving a complete picture and it is important to let them and consumers know this.


understatement.

If there's a "complete picture" anywhere, ANYWHERE... for ANYTHING... I'd love to see it.

It'd be bigger than The Davinci Code fo sho'.
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Postby Richard Hartnell on Wed Jun 14, 2006 11:58 am

malachi wrote:
bronwen wrote:imho, the film lacks in giving a complete picture and it is important to let them and consumers know this.


understatement.


I didn't get a chance to make it to Seatown (dammit dammit!) but there is a cool film store that will totally pick it up after release.

Any chance we can harangue you guys for comments on the film when it comes out on DVD?
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Postby trish on Wed Jun 14, 2006 12:23 pm

here is what I wrote on the Barista BB:

It did try to make baristas look silly, but words were not put in their mouths. The silliest was the two assistant managers from Starbucks. Ouch! But a viewer gets that impression because the interview is juxtaposed with the very unfortunate situation in Yrgacheffe ...like, three years ago when the price was far too low for the quality.

You could say it is an unfair portrayal of the consuming world. Still, it is important to not become hardened to the overall message. Sure, you can argue some of the nit-picky points, but really we should let ourselves listen to the producers' issues. Don't close your ears to the real problems that DO exist. Concentrate on the key take-aways and don't get defensive.

...they should have interviewed specialty roasters. That's all it would have taken for a complete story.
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Postby Brent on Wed Jun 14, 2006 4:05 pm

trish wrote:...they should have interviewed specialty roasters. That's all it would have taken for a complete story.


I don't think they needed to - the specialty roasters have an opportunity to use the movie to promote that difference.

We have a preview DVD, and watched it with the kids, they thought it was cool I could walk out to the roastery and point out the Oromia coffee we have.

And that is our opportunity, as a specialty roaster, to use the fact that we are passionate about great coffee, and that long term great coffee comes from sustainable trading with the farmers. The fact that we already have coffee from where the film is shot helps as well. From my perspective, if more roasters get on board after watching the film, then thats a good thing.

If the mvie had all the answers then it would have been a sham - none of us have all the answers, but we do what we can, and I think thats part of the appeal to me of the movie - it's a base with customers from which they can be further educated about coffee, sustainability etc
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Postby Chris Davidson on Wed Jun 14, 2006 10:25 pm

How can The Specialty Roasters "use the movie" to do anything when most of us are just seeing it for the first time these past few weeks?

Most Specialty Coffee Consumers won't see the film in National Distribtution for another four months. If the directors would have given some Specialty Roasters an opporunity to explain how the superb profiles of Oromia Coffees have set the standard for clean, crisp-fruity floral coffees around the world, and that even certified Fair-Trade Organic Ethiopia Yirgacheffe coffees are trading for 1/25th the price of certain auction coffees from Latin America with a similar profile, it's possible that the thousands of film go'ers that were drawn to the movie could have gone out and voted with their pocket-book right then; as the movie suggested.

For this reason, I hope that the film directors will give Specialty Roasters a voice in the distributed version of the movie. At Least, this way, the consumers will have an easy way to make a difference in a way that pertains to the message of the film. What more can you ask?
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Postby Brent on Thu Jun 15, 2006 3:46 pm

Chris D wrote:How can The Specialty Roasters "use the movie" to do anything when most of us are just seeing it for the first time these past few weeks?

Most Specialty Coffee Consumers won't see the film in National Distribtution for another four months. If the directors would have given some Specialty Roasters an opporunity to explain how the superb profiles of Oromia Coffees have set the standard for clean, crisp-fruity floral coffees around the world, and that even certified Fair-Trade Organic Ethiopia Yirgacheffe coffees are trading for 1/25th the price of certain auction coffees from Latin America with a similar profile, it's possible that the thousands of film go'ers that were drawn to the movie could have gone out and voted with their pocket-book right then; as the movie suggested.

For this reason, I hope that the film directors will give Specialty Roasters a voice in the distributed version of the movie. At Least, this way, the consumers will have an easy way to make a difference in a way that pertains to the message of the film. What more can you ask?


It's closer to general release in the US than NZ, I can see it as a tool to educate customers about the benefits of direct relationships (or in our case as direct as we can get) and am ken to get people in NZ to see it.

Talk to the producers, ask the questions, thats what I have been doing, and the vibe from my perspective is all good.

As for what else they could have done - I agree entirely, there is so much more, but they have done what they have done, it's good, work with it. If they had covered everything, then opportunities to expand on relevant points would be that much harder, as a conversation starter, the movie is great surely?

Personally, I don't Fairtrade is the answer that solves all the problems, it is an answer that soves some problems. COE answers other problems. But if we have nothing, well thats worse, hence, putting positive undies on, the movie is an opportunity, just as having COE coffee is an opportunity. It comes down to how you use the opportunity.

For instance, just had the editor of a national publication let me know he wants to talk about the film, and what they can do...

Just my .5 cents worth
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Postby Sandy on Thu Aug 03, 2006 4:23 pm

Sandy wrote:Hey Bron,
I shot them an email last week and havn't heard back....do you know a contact person?
I jsut hit the "contact" option on the web page...I have no idea who it went to...


Got a reply today:

"Quote":

Hi Sandy


Thanks for your email and sorry for not replying sooner. We are simply being flooded with emails from across the world and me and Nick don't have the resources to keep up!


But please sign up to the website and we'll inform you as soon as the film comes to your area and/or when the DVD is available.


Also, if you write in our Forum people will respond to your wishes and the distributors will have more confidence in releasing it in your area sooner rather than later. Furthermore, other baristas who have seen Black Gold should write in our Forum? - there are now thousands of people coming to the website each week wanting to understand more about the world of coffee. We hope the baristas out there can make their voices heard on our Forum.


When we made Black Gold we became inspired by seeing the barista craft. Whilst our main objective is to highlight the crisis of the coffee farmer we also hoped that people will also be able to get an insight into the passion of? making?coffee too.


I hope you get to see Black Gold soon


All the very best?




Marc




---------------------

Marc Francis

Co-Director/Producer - BLACK GOLD

http://www.blackgoldmovie.com
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Postby Marshall on Thu Aug 03, 2006 5:09 pm

It's showing Friday Aug. 18 at the Arclight Cinema in Hollywood as part of a documentary festival. Unfortunately the listed time is 11:50am.
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Postby Klaus on Fri Aug 04, 2006 12:48 am

Just saw it at the Melbourne International Film Festival. Hope to be able to help bringing it here to Denmark for the CPH DOX documentary film festival. I did have problems with some issues in the film, but as a friend of mine down-under said: "Any education of the consumer is good". And I don't think the film is misleading although it doesn't show nearly the whole picture. I found that at times it was hard to see exactly what the film was trying to say and sometimes the structure of the film wasn't the best, but I did find the constant shifting between the western consumers and the growers and their families very effective to keep reminding the viewer of the situation.

-Klaus

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Postby Alistair Durie on Fri Aug 04, 2006 1:01 am

Black Gold opens in Vancouver August 11

at the Ridge Theatre: http://www.festivalcinemas.ca
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Postby Mr_Nang on Sun Aug 06, 2006 4:18 am

Klaus wrote:Just saw it at the Melbourne International Film Festival. Hope to be able to help bringing it here to Denmark for the CPH DOX documentary film festival. I did have problems with some issues in the film, but as a friend of mine down-under said: "Any education of the consumer is good". And I don't think the film is misleading although it doesn't show nearly the whole picture. I found that at times it was hard to see exactly what the film was trying to say and sometimes the structure of the film wasn't the best, but I did find the constant shifting between the western consumers and the growers and their families very effective to keep reminding the viewer of the situation.

-Klaus


Hi Klaus,

Great to have seen you there!

I have put some pictures on my flickr account, accessed through my blog http://www.ozibarista.blogspot.com

The impact of Black Gold has been good - a great deal of interest has been generated, with many offering their support in the form of donations, fund raisers etc. I see it as a movie that can be leveraged to educate the public and generate interest in fairly traded beans, and to prompt roasters on the availability and quality of green coffee beans from these areas (they just need to look beyond the generic supply channels). The Organic Harrar that we obtained from the Oromia Cooperative is very good and we have included it as part of a blend we aim to commercialise in the future.
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Postby Jimmy Oneschuk on Tue Aug 22, 2006 8:28 am

Black Gold is coming to Saskatoon in late September, at the Broadway Theatre (lurkers, I know you're out there...)
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Postby Reggie on Sun Sep 24, 2006 12:31 pm

The general NYC release for Black Gold is Friday, October 6, at Cinema Village. See http://www.internationalfilmcircuit.com for release dates in other US cities.
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Postby Klaus on Sun Sep 24, 2006 1:19 pm

Black Gold will be showing in Copenhagen at the CPH DOX documentary film festival in mid-November. Scandinavians - this is your chance.
-Klaus

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Postby Aaron Ultimo on Tue Sep 26, 2006 7:47 am

Black Gold will be playing at the green festival in D.C. on October 14.
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Postby Mike Gregory on Sat Sep 30, 2006 6:30 pm

Staring Oct 6, Black Gold will show for 1 week in Seattle at Metro Cinemas.

Also in October, Caffe Ladro (using Tony's coffee) will be hosting some Fair Trade member farmers in one of their stores, though the date and location has escaped me, and their website lacks details.
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Postby Stephen Morrissey on Sun Oct 01, 2006 6:14 am

I just got a text message from my roaster friend Deaton saying the makers are in Dublin at the moment.

my 2 cents
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Postby geir oglend on Sun Oct 01, 2006 7:27 am

Level Ground Trading on Vancouver Island just got a container from the same co-op, very tasty coffee (Yergecheffe). In fact that's Hugo from L/G talking to Tadesse @ the SCAA booth in Seattle 2005.
Btw, did I miss something here or not, the movie is at Blockbusters. I picked up a copy for 20 bucks, nice to be able to freeze-frame for a closer look.
Anybody seen the movie Black Coffee a new release as well, save your money..http://www.mongrelmedia.com/films/BlackCoffee.html

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Postby fleck on Mon Oct 09, 2006 3:30 pm

Some local Portland folks asked me to post this...

Here are the details for this Wednesday night's screening of Black Gold here in Portland, presented by Stumptown Coffee Roasters. A short film featuring footage from some of our farms will also screen, followed by a Q & A session with some of us from the Stumptown.

Wednesday, October 11, 7pm
Whitsell Auditorium @ The Portland Art Museum
1219 SW Park Ave (SW Park Ave. & Madison St.)
$7

For more information and advanced ticket sales, please visit nwfilm.org.

Hope you all can make it!

--Stephen

P.S. It was great to see a standing-room-only house for last night's "Film School" coffee documentary event! I was surprised to see so many people in attandance. It's so awesome to live in a community that supports sustainability and local art in the way that Portland does.
Last edited by fleck on Mon Oct 09, 2006 5:45 pm, edited 1 time in total.
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