Cindy Chang Appointed WBC Executive Director

the specialty coffee association of america

Cindy Chang Appointed WBC Executive Director

Postby Andrew Hetzel on Mon Apr 13, 2009 10:45 pm

I am excited to announce on behalf of the WBC Board of Directors that we have appointed Cindy Chang as our new Executive Director.

Ms. Chang has overseen much of this year's competition as a board member and is directly responsible for what we anticipate will be our most successful event ever. The appointment is effective immediately, so please join me in congratulating Cindy at the show. Feel free to redistribute the press statement below.

LONDON (April 14, 2009) – After an extensive six-month worldwide search and interview process, Ms. Cynthia Chang has been appointed to the position of Executive Director for the World Barista Championship (WBC).

Ms. Chang volunteered to serve the WBC and United States Barista Championship (USBC) in 2003 and has since served on the Specialty Coffee Association of America’s USBC Committee, as a Regional Coordinator for the WBC, and recently as the Chairperson of the Board of Directors for the World Barista Championship.

In her role as Executive Director, Ms. Chang will serve as a leader, visionary, ambassador and manager for the rapidly growing organization with the responsibility of carrying out WBC objectives, while managing the needs and expectations of a diverse group of international volunteers, sponsors and competitors. The position reports directly to the organization’s Board of Directors.

Ms. Chang has been employed in the specialty coffee industry for her entire career, beginning at a young age by working directly for the founders of Caribou Coffee in Minneapolis, Minnesota. For the past 11 years, Ms. Chang worked for Counter Culture Coffee of Durham, NC, where she most recently held the position of Director of Development. At Counter Culture, her responsibilities included the oversight of special programs, including the company’s highly visible collaboration with the Culinary Institute of America.

The World Barista Championship is the world’s premier coffee competition, drawing competitors from more than 50 nations to serve espresso, cappuccinos and original signature drinks to a panel of judges. The 10th annual World Barista Championship will be held 16-19 April 2009 in Atlanta, Georgia U.S.A.

About World Barista Championship UK Ltd.

World Barista Championship UK Ltd is a nonprofit organization jointly owned by the Specialty Coffee Association of America and Speciality Coffee Association of Europe. The first WBC competition took place in Monte Carlo in October 2000 and has since held annual competitions Miami, Oslo, Boston, Trieste, Seattle, Berne, Tokyo and Copenhagen. The organization’s next event will be held at the Georgia World Congress Center in Atlanta, Georgia U.S.A. on April 16-19, 2009 in conjunction with the 2009 Specialty Coffee Association of America Symposium and Exposition. For more information, please visit
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Re: Cindy Chang Appointed WBC Executive Director

Postby Aaron Ultimo on Tue Apr 14, 2009 2:15 pm

Well done Cindy! Congratulations! No one deserves it more.
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Re: Cindy Chang Appointed WBC Executive Director

Postby Doug Zell on Wed Apr 15, 2009 3:48 pm

Cindy. Well earned. You are going to be tremendous. I am so happy for you!

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Re: Cindy Chang Appointed WBC Executive Director

Postby Dan Streetman on Wed Apr 15, 2009 6:00 pm


Congratulations!! Very well deserved, and am looking forward to seeing you at the helm taking the WBC forward.
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Re: Cindy Chang Appointed WBC Executive Director

Postby Andy Schecter on Thu Apr 16, 2009 2:08 am

Congrats, Cindy!
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