I have been asked dozens of times by lots of people "What's going on in Ethiopia this year?" This webinar is designed to answer that question. I will just mention that there are a lot of rumors and myths going around about the state of the Ethiopian coffee system and what coffees will be available this year. The straight dope is available here.
This is a new thing for the SCAA- to get directly involved in advocacy for our members and informing our members directly about the state of things in coffee markets around the world.
I've spent the last year immersed in the development of the Ethiopian coffee market. Ric has too. A number of volunteers and staff from CQI have been working hard to incorporate international standards into the Ethiopian coffee grading system. K.C. O'Keefe, author of the Transparency Contract, is now working for ECX helping put the final bits together.
This could be a watershed moment for Direct Purchasing in Ethiopia. This webinar is our attempt to inform the coffee community, so each one of us can really understand what is happening, and either support or avoid it on based on real understanding and information.
Meanwhile, I remain available to anyone who seeks more information on this subject.
Specialty Coffee Association of America