Retail Bags at Grocery Stores

the business of coffee houses

Retail Bags at Grocery Stores

Postby ErichRosenberg on Fri Aug 03, 2012 10:07 am

Hi everyone,

Any good ideas on how to keep your coffee fresh at grocery stores? Things that have worked? total failures?

Any advice or experince sharing is greatly appreciated.

Thanks

erich
ErichRosenberg
 
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full name: Erich Rosenberg
company: Novo Coffee
: novocoffee.com

Re: Retail Bags at Grocery Stores

Postby Peter G on Sat May 10, 2014 7:19 am

The only failsafe method I have ever seen is relentless rotation, shelf arrangement, promotion, and sampling, usually performed by the roaster themselves in visiting the store.

pg
Peter Giuliano
Specialty Coffee Association of America
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Re: Retail Bags at Grocery Stores

Postby ErichRosenberg on Sat May 17, 2014 5:58 pm

Hey pg,

Summed it up well. I also encourage our customers to advocate for fresh coffee at the point of sale if they feel comfortable enough: hopefully direct customer feedback to the storefront will have some impact.

Thank for the advice,

erich
ErichRosenberg
 
Posts: 7
Joined: Wed Dec 07, 2011 3:08 pm
full name: Erich Rosenberg
company: Novo Coffee
: novocoffee.com


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