Over the past several months, The New York Times has been posting a series on consumer credit cards. The most recent article discusses the fees of Visa and how they've gained control of the market.
Many consumers are unaware of the costs associated to use a credit or debit card on the business end. Even if we have cash in the wallet, customers opt for the credit card out of simplicity or habit. For coffeeshops in particular, the fees make up a significant portion of our many 'microtransactions.' How do you encourage customers to use cash when possible while still playing in the legal framework of the card companies (ie, not having a minimum buy) and not alienating customers who don't have cash?