Ric and Mark,
And staying with off topic...
DarrinDaniel wrote:and we all need to be able to laugh at ourselves no matter how dysfunctional we are.
I agree with laughing at ourselves and we are certainly dysfunctional. But it appears RodLazzar is mocking someone personally. There's a difference.
Back in 93, when I opened our first cafe, I was laughed at for selling Cafe Lattes for - GASP -$2.50 a cup. Scary isn't it! But no one laughs anymore and it sells for a lot more than that as you all know. When we introduced a strange little machine called a Clover to the public in Topeka, Kansas, and said we were selling 8oz. & 12oz. cups of coffee for $4 and $5 per cup because the coffees were Exclusive, Rare or Exceptional, people roared with laughter. Now, they buy the coffees daily and even pay more than that at times.
I give Miguel credit for trying to do something different with http://www.rmiguelcoffee.com/
. Whether it works or not as a business, none of us really know.
He took a chance, just like many of us in this industry who were mocked before him.
I know SM's took a few jabs behind the scenes in the early days. Who knew there were a Gazillion home roasters just waiting to pay top dollar for green coffee. We all now wish we would have thought of that. Great job Tom, but I'm sure you are aware there was doubt in the coffee community in the early days. "selling green coffee by the 1/2lb and ONLINE? Really? You know people were laughing there ass's off.
Maybe RodLazzar's (http://www.rmiguelcoffee.com/
inspiration was a little over the top, I don't think that means we should mock publicly. Miguel does buy great coffees. He's the one that actually first bid Esmeralda over $100. He just didn't win the auction. Give him credit for pushing it to that limit. How much different would this whole conversation be if he had won that auction in 2007 and didn't share it with anyone? ONly the exclusive list of customers that sign up on his site http://www.rmiguelcoffee.com/
"It is inhumane, in my opinion, to
force people who have a genuine medical need
for coffee to wait in line behind people who
apparently view it as some kind of recreational activity."